I used a piece of block ended plastic pipe to soak mine in, less liquid used for the length required.
You can soak overnight, it shouldn't come to any harm, but I have had very good results with 1/4" x 1/8" strip after an hour, depending on the dilution, I used to make mine 2 parts water to 1 part ammonia, giving a rather strong mix. A few fellow modellers used a window cleaning product that contained ammonia, and they said they had good results, but the mix must have been very dilute.
They reckon it worked better with a heat gun as you are bending it, but I have never tried it, maybe they had to do it that way because of the low dilution.
Don't breathe in the fumes BTW, better to do it outside as well.
John