It looks to me like there is a key to keep the pulley from spining on the shaft. Is there also a setscrew (grub screw) bearing against the key to keep it from slipping out? There may may be a setscrew elsewhere on the pulley to retain it, or two setscrews 90 degrees apart. If you can find setscrews and remove them you will have started toward disassembly.
It is also possible that the key is tapered and someone hammered it in from the front. This may be why it is not flush with the shaft. If it is rusted in it may be very hard to remove.
How much do you think the motor is worth to you? You might want to consider that if you decide to follow what I am about to say as you could cause more damage if you are not careful.
Your best bet is to use a gear puller to try to get the pulley off. I put in two links to show what I am talking about. I know you are in the UK and what you can get is most likely different. I just wanted to get pictures for you and I do not suggest you get the exact items I show. Here some auto-parts stores will rent tools, so check into that.
https://www.eastwood.com/powerbuilt-4-inch-gear-puller-648907.html
https://www.eastwood.com/5-ton-bar-type-puller-bearing-set-atd-tools.html
DO NOT apply the puller without first checking for setscrews and getting them out. I also suggest you soak the shaft end and pulley with penetrating oil ("releasing fluid") for several hours before trying the puller.
Careful application of heat to the pulley could also help break the bond between pulley and shaft and cycling heat, then cool, then heat several times could help as well. Heat/Cool/Oil cycles can also help do this. BE CAREFUL as some penetrating oils are flammable and you don't want a fire.
Some people would also suggest doing the heat/cool with putting the part in a freezer or using dry ice. I have never done that.
Another thing that could help is heating, then lightly tapping the pulley hub with a hammer to help break things loose for pulling or to make it easier for the penetrating oil to get to the stuck area.
All I said is AT YOUR OWN RISK. Please be careful as you are upping the forces involved and possibly using dangerous methods to get heat. I have never been hurt with pullers and presses, but the "bang" that happens when something breaks loose is always scary.
And now encouragement: I was restoring a car and had a brake backing plate with a stuck adjuster that took several days to get unstuck. Soaking in oil for overnight, then applying force, then heat, then force, then soak overnight and etc. Eventually I got it apart with no damage to the screw, no damage to the backing plate, no damage to the shop, and no damage to me.
Good luck,
--ShopShoe